Privacy Policy

Terms of use

The OD App is provided as a free service to the global Organization and Development Community. Its development has been funded by Quality and Equality Ltd, which is the provider of the service.

Quality and Equality Ltd is a UK Company (Number 5848981, registered address 5 South Parade, Summertown, Oxford OX2 7JL) that provides Organization and Development consultancy and training to a wide range of commercial and charitable enterprises.

The OD App is a new venture and while it has been tested, we cannot guarantee that all aspects of the OD App will work on all platforms.

The service is free of charge.

Rules of usage

The purpose of the OD App is to assist individual users in development and self-assessment of their OD competencies.

Individual users are advised to use ‘strong’ passwords and not to share their passwords with others.

It is prohibited to use the OD App to record or upload sexually explicit or pornographic content, offensive content, content that promotes racial or any other discrimination, or xenophobic content or content that promotes totalitarian government

Privacy Notice

This privacy notice will inform you how we look after your personal data when you visit our website (the ‘OD App’) This notice describes what personal data the OD App collects, how it is used in accordance with the General Data Protection Regulation (GDPR) and associated data protection legislation in the UK, and what your rights are under that legislation.

This website is not intended for children and we do not knowingly collect data relating to children.

Quality and Equality Ltd is the data controller and is responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy policy).

The data protection officer can be contacted at You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We keep our privacy policy under regular review. This version was last updated on 6 December 2021.

Third-party links

The OD App may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave the OD App, we encourage you to read the privacy policy of every website you visit.

Data that we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  1. Account Data includes first name, surname, email address and password
  2. Profile Data includes information that you include in your personal OD competence profile, self-assessment, and personal development plan.
  3. Contributor Data includes your name, email address, photograph, and biography. (‘Contributors’ are those who have provided content for the OD App.)
  4. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the OD App.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How is your personal data collected?

We will collect personal data that you provide when you create an account on the OD App, complete your personal OD competence profile, undertake a self-assessment, populate your personal development plan, subscribe to communications from us, or give us feedback or contact us.

As you interact with the OD App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies. Please see the Cookies section below for further details.

How we use your personal data

We will only use your personal data when the law allows us to. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose Type of data Lawful basis for processing
To set up your account and enable you to use your account Account Profile Technical Performance of a contract with you
To manage our relationship with you, such as notifying you of changes to our privacy policy Account Necessary to comply with a legal obligation
To recognise you as a contributor to the OD App Contributor Consent
To inform you e.g. about changes to the OD App. Communications Consent
To administer and protect the OD App (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) Account Profile Technical Necessary for our legitimate interests (provision of administration and IT services, network security, and to study how users navigate and use the OD App).

Disclosures of your personal data

Disclosures of your personal data

  • We will share your data with the following third party service providers, acting as processors, who provide IT and system administration services:
  • we use a cloud-based server called Vultr via a cloud managing company called Cloudways. Further information can be found here.
  • we use Drift to enable test users to chat with our developer if they encounter problems with the OD App. Further information can be found here:
  • our website developers who provide support and maintenance services

The processing of your personal data by these third-party service providers may involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

We may also share your data with our professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services from time to time.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention and account deletion

The OD App is intended to be useful to individuals for their professional development over a considerable length of time, and so the information users supply needs to be held until such time as the user no longer wishes to use the OD App. We anticipate that some will use the App intermittently, but if you have not logged into your account for 3 consecutive years then your account, and any data saved within it, will be automatically deleted. If at any time you no longer wish to use the OD App you can delete your account by emailing with the subject “Unsubscribe from the OD App”.

Your legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to the information that we hold about you (your ‘personal data’).

  • The right to be informed.
  • The right to request access to your data.
  • The right to request correction of your data.
  • The right to request erasure of your data.
  • The right to object to the processing of your data.
  • The right to request that the processing of your data is restricted.
  • Request the transfer of your data to another party.
  • Rights in relation to automated decision making and profiling.

Further information on these rights is available from the Information Commissioner’s Office.
If you want to exercise any of the rights described, you should contact the data protection officer via We will seek to deal with your request without undue delay, and in any event in accordance with the requirements of the data protection legislation. Please note that we may keep a record of your communications to help us resolve any issues which you raise.


We use cookies to distinguish you from other users of the OD App. This helps us to analyze use of the OD App, to understand better how you interact with the OD App, and how to organize it better. They also collect information on how you use the OD App, as well as the number of visits and the time of your visit on individual pages. Cookies are saved on your device automatically, if your browser’s settings allow it. The cookie file usually contains the name of the domain it originates from, its “validity period”, as well as an individual, randomly selected number identifying this file. The information contained in cookies can be combined with other data you provide, including the e-mail address provided by you.

You can find more information about the cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose Duration
Essential Cookies
wordpress_logged_in_{hash} Remembers User login session. Session
wordpres_test_cookie Tests if cookies can be set. Session
wordpress_sec_{hash} This cookie is used to store your authentication details Session
Enhancement Cookies
breeze_folder_name Cache to speed up performance Session
Analytics Cookies
_ga Used to distinguish users. Two years
_gid Used to distinguish users. 24 hours
_ga_ Used to persist session state. Two years
_gat Used to throttle request rate. 1 minute
Chat to developer cookies
drift_aid (or driftt_aid) This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. Two years
drift_eid This is used when the person on the website is known to your application. Instead of using Drift's default identifier (the driftt_aid cookie), you can specify the identity of the website user to Drift. Session
drift_campaign_refreshing Tracking & Identification
This enables session-specific features, such as popping up a messaging only once during a 30 minute session as to prevent a disruptive experience.
30 Minutes
driftt_wmd Functionality
This cookie marks when the Drift welcome message has been interacted with. It is used so the welcome message is not displayed subsequently.
2 Years
This cookie marks when the Drift site visitor has been created within the Drift system. This allows subsequent page visits to be faster because the site visitor does not have to be registered in our system again.
2 Years
This cookie marks when the Drift site visitor has provided their email address to Drift. This allows the Drift widget to process this site visitor as a known visitor rather than anonymous. Although this is a marker for PII it does not relate directly to the email address that has been captured, that identifier is handled by the driftt_aid cookie.
2 Years
drift_ujwt Tracking & Identification
This is used to securely identify users that are on your website.
2 Years
driftt_aaid Tracking & Identification
This cookie creates a direct correlation between the site visitor and the rep who will receive the conversation.
2 Years

In your web browser settings you can disable cookies. If you use this option, navigation on the OD App pages will be possible, but you will not be able to login, or start building a personal OD profile.

Dear OD App user

We are pleased to welcome you to this ‘field test’ of The OD App. We hope you find it to be a useful resource for you as an OD practitioner.

Please take time to watch the short instruction video on the home page.

We warmly encourage you to provide any feedback, observations, and/or suggestions that you might have for improving the app. This can be done via the ‘Feedback’ form at the bottom of the ‘Your Journey’ tab on the app. 

Once you have opened that tab, you can click on the ‘Feedback’ button and follow the instructions that appear, sharing about your experience and any comments that you think may be helpful.

Thank you! As we note, this is a community resource. Your input is welcome and important.

The OD App Team